FireRock Holdings Limited (Stock Code: 01909.HK) is a listed company in Hong Kong with game development and global operation as its core. Its business covers web games and mobile device games, and it also actively explores the application of blockchain technology.

Business Layout
The company adopts the "free game + in-app purchase" model and obtains revenue by selling game coins to players and authorizing global operators to operate. Since 2010, FireRock Holdings has launched a global strategy, translating games into multiple language versions such as English, Japanese, French, and Portuguese. Its business covers regions including China, Southeast Asia, Europe, and the Middle East. In 2021, a subsidiary was established in Singapore to focus on expanding the Southeast Asian market, and the company plans to replicate the successful experience in the Thai market to regions such as Indonesia and Malaysia. In 2024, the company further deepened its overseas layout by launching localized versions of games in the South American market, continuously increasing its global market share.
Products and Technology
The company adheres to independent research and development, focuses on the development of large-scale mobile games across all categories, and pays attention to gameplay innovation and user experience optimization. Relying on its professional R&D team, FireRock Holdings continuously launches game content suitable for different cultural backgrounds, and through cooperation with global well-known platforms, it ensures the efficient distribution of games through channels such as Facebook and the App Store.
Future Prospects
Looking ahead, FireRock Holdings will continue to increase its R&D investment and deepen its global operation strategy. On the one hand, the company plans to expand the category of casual games, attracting a wider range of users with lightweight and highly sticky products; on the other hand, it will accelerate the layout in emerging markets such as Southeast Asia and South America, and improve regional penetration through localized operations. In addition, the company actively explores the social entertainment field, plans to integrate functions such as voice live streaming and virtual social networking, and enhance user stickiness and commercialization space. In 2024, the company achieved a revenue of HK$141 million, a year-on-year increase of 4.2%, demonstrating its stable business resilience. With the continuous growth of the global game market and the steady advancement of the company's strategy, FireRock Holdings is expected to further consolidate its leading position in the field of global game development.