FireRock Holdings Limited (Stock Code: 01909.HK) is a listed company in Hong Kong with game development and global operation as its core. Its business covers web games and mobile device games, and it also actively explores the application of blockchain technology.

The company adopts the "free game + in-app purchase" model and obtains revenue by selling game coins to players and authorizing global operators to operate. Since 2010, FireRock Holdings has launched a global strategy, translating games into multiple language versions such as English, Japanese, French, and Portuguese. Its business covers regions including China, Southeast Asia, Europe, and the Middle East. In 2021, a subsidiary was established in Singapore to focus on expanding the Southeast Asian market, and the company plans to replicate the successful experience in the Thai market to regions such as Indonesia and Malaysia. In 2024, the company further deepened its overseas layout by launching localized versions of games in the South American market, continuously increasing its global market share.

Looking ahead, FireRock Holdings will continue to increase its R&D investment and deepen its global operation strategy. On the one hand, the company plans to expand the category of casual games, attracting a wider range of users with lightweight and highly sticky products; on the other hand, it will accelerate the layout in emerging markets such as Southeast Asia and South America, and improve regional penetration through localized operations.